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BRAND GUIDELINES

ELEVATE YOUR GAME

WITH DATA-DRIVEN SOLUTIONS BY HAWKIN DYNAMICS

LOGO

The Hawkin Dynamics logo should always be displayed in black on white or light grey background, or white on black background.

COLOR VARIATION

 
9-Jul-02-2025-02-54-51-9335-PM
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11-4
12-Jul-02-2025-03-12-21-1360-PM
13-3
14-1

SPACING

Give the logo room to breathe to ensure the logo has visibility. The clear space on all sides of the logo should be equal to or greater than the height of the H’s outside edge.

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BRAND COLORS

The primary colors for all Hawkin marketing is Black, White and Purple Navy. For clinical applications, marketing materials should lean more toward the lighter grey color palette. For performance based material, darker colors with Sunburst and Verdigris Teal accents.

PRIMARY COLORS

WHITE
WHITE

 

HEX: FFFFFF

CMYK: 0|0|0|0

BLACK
BLACK

 

HEX: 00000

CMYK: 75|68|67|90

PURPLE NAVY
PURPLE NAVY

 

HEX: 425B79

CMYK: 80|62|34|14

SECONDARY COLORS

PLATINUM
PLATINUM

 

HEX: E4E5E7

CMYK: 9|6|6|0

 

DAVY'S GREY
DAVY'S GREY

 

HEX: 545456

CMYK: 64|57|54|31

ACCENT COLORS

VERDIGRIS
VERDIGRIS

 

HEX: 46ACB9

CMYK: 69|13|26|0

 

SUNBURST
SUNBURST

 

HEX: F99F1B

CMYK: 0|45|100|0

FONTS

font-graphic---full

VISUALS

HawkinDynamics_BWP-6
BWP_7115
BWP_7180
BWP_6954
BWP_6824
PROMO VIDEO