BRAND GUIDELINES
ELEVATE YOUR GAME
WITH DATA-DRIVEN SOLUTIONS BY HAWKIN DYNAMICS
LOGO
The Hawkin Dynamics logo should always be displayed in black on white or light grey background, or white on black background.
COLOR VARIATION






SPACING
Give the logo room to breathe to ensure the logo has visibility. The clear space on all sides of the logo should be equal to or greater than the height of the H’s outside edge.



BRAND COLORS
The primary colors for all Hawkin marketing is Black, White and Purple Navy. For clinical applications, marketing materials should lean more toward the lighter grey color palette. For performance based material, darker colors with Sunburst and Verdigris Teal accents.
PRIMARY COLORS

WHITE
HEX: FFFFFF
CMYK: 0|0|0|0

BLACK
HEX: 00000
CMYK: 75|68|67|90

PURPLE NAVY
HEX: 425B79
CMYK: 80|62|34|14
SECONDARY COLORS

PLATINUM
HEX: E4E5E7
CMYK: 9|6|6|0

DAVY'S GREY
HEX: 545456
CMYK: 64|57|54|31
ACCENT COLORS

VERDIGRIS
HEX: 46ACB9
CMYK: 69|13|26|0

SUNBURST
HEX: F99F1B
CMYK: 0|45|100|0
FONTS

BOILERPLATE
Hawkin Dynamics is a sport performance technology company specializing in force solutions, designing and building software and hardware for coaches, sport scientists, researchers, tactical professionals, and clinicians. Hawkin Dynamics continues to grow around our customers, taking pride in our industry-leading support and training services. All our solutions are fully validated and designed for the real world. We are an industry leader in wireless force plates and cloud software to help analyze human movement. With headquarters in Westbrook, Maine, and satellite offices in Australia and the UK, we build our solutions onsite and ship globally.
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